Chief.com
Overhauled Chief website to incorporate the current logo, updated fonts, and colors to create a smooth and straightforward one-screen scroll.
Date:
Dec 2018
Position:
Freelance Designer
My Role:
UX Design, Graphics Design, and Visual Design
Redesign Goal
To update Chief’s website design, giving it a feeling of power and luxury while building a cohesive appearance that will help the brand flourish.
Wireframes
Working with Chief's founders, redesigned the website in the winter of 2018, with two wireframe versions before moving on to the visual designs.
In the first round, I establish a hierarchy to facilitate easy navigation and planning in case additional blocks are needed.
In the second round, I increased the 'Clubhouse' capacity to accommodate larger images and captions. A new section to showcase current companies with Chief members and a block with quotes from recent reviews sits before the footer.
Wireframes Version 01 | Desktop, Tablet + Mobile
Visual Designs
The redesign incorporated fonts and colors from Chief's current stylebook. Hints of gold were added to offset the darker green and black, with circles added as a nod to the Chief logo. A condensed logo section in a golden yellow hue keeps the element prominent while also making it more subtle.
Deliverables: Desktop, tablet, and mobile single scroll designs
Visual Design Versions 1, 3 + 5